Common Errors to Avoid When Creating a Video

There are a few critical components when creating a video, regardless of its type.

These components are:

• A concept or idea,
• A script,
• Visuals (including, but not limited to, footage, graphics, and animation), and
• Sounds (including, but not limited to, music, voice-overs, and sound effects).

Each of these components is important in its own way, and all need to work together for the video to succeed. Hiring a professional can ensure that all these components are taken care of to offer the best results to the customers.

To help you avoid some basic errors that could prove to be costly, Fusion Studios https://www.fusionstudiosorlando.com/ has put together a list of the most common mistakes people make in creating a video.

1. No precise topic

The first mistake people make is to not have a precise topic. Grabbing a camera and talking about anything doesn’t keep people engaged. A clear idea, topic, or subject is essential because the audience can follow the video more clearly. Yes, you can get around the bushes and give multiple examples (maybe unrelated to what you are talking about) but always come back to the main topic.

2. Avoiding technical details

The second mistake is more about the technicalities of creating the video. This is related to the camera, audio, lighting, location, tone, and look. Thinking about these things allows the creator to have a better-quality video, that will stand out from other videos talking about the same thing (or competitors). Find a good place with good lighting (if you look dark on camera, everyone will have a hard time seeing your face or the face of the subjects in the video). If filming with a phone computer camera, ensure you are not shaking and be close to the phone so that the microphone can capture your voice correctly. The tone and the look have more to do with how to dress, makeup, jewelry to wear, and if the message should be delivered in a funny, profound, loud, or calm way.

3. Refraining from circulating the video

Another mistake people make is not to show their videos everywhere. Just adding your video to your blog or website is not going to do the trick. Places like Facebook, Instagram, TikTok, and LinkedIn, among others, have massive audience reach, and many of these audiences get what they consume off of what they see on these platforms.

4. Not understanding the scope of the video

The other mistake people make when creating a video is having everything ready but never actually filming and/or editing the video. Having a great idea for a video is just the beginning. As we mentioned, topic, gear, and plan are the tools to get that video done. If the budget is low and you still want to get that video idea going, grab a smartphone and do a test. Just film something and then, of course, edit it.

There are a few options out there for free (and simple) editing programs. If you have a small budget for the video, hire a videography and get it done. You never know if this is just the beginning of a big thing; down the road, you will not have to worry about creating the video on your own. You can hire a video production company with the expertise to take your brand or ideas to the next level.

To avoid these and other mistakes, reach out to the experts at Fusion Studios.

We offer photography services, brand video production, corporate videographer, TV and web commercials, event and festival videos, green screen videos, instructional videos, timelapse videos, motion graphic videos, music videos/promos, real estate video tours, and audio production. We serve clients across Orlando, Winter Park, Lake Buena Vista, Kissimmee, Lake Nona, Lake Mary, Windermere, Longwood, Altamonte Springs, Winter Garden, Clermont, Florida, and all of the USA.

Get in touch with us today!

For a complete list of our services, please click here. If you have any questions about Fusion Studios, we’d love to hear from you. For more information, please call us at (800) 997-5060 or email us at info@fusionbros.com.