Busted! Don’t Believe These Video Production Myths!

Author: Fusion Studios | | Categories: Commercial Video Production , Production Agency , Video Production Company


Hiring a video production company can be a great way to get high-quality, professional videos for your business. However, it would be best to keep a few things in mind when hiring a company.

The first thing you need to do is identify your needs.

What kind of videos do you need?

Do you need a commercial, an instructional video, or something else?

Once you know what you need, you can start looking for a company that specializes in that area. But there can be some myths that may be keeping you from deciding to hire a video production company.

To help you steer clear of these misconceptions, Fusion Studios has debunked some of the most widely believed myths about video production.

Myth 1: It is expensive to produce a promo video

Yes, there are ways to make a video very expensive or very inexpensive, and it will depend on many things. The first one is its simplicity or complexity. Ten to twenty years ago, producing a video, no matter how simple it was, would cost a lot of money to make and distribute! Nowadays, filming, editing, and lighting gear have improved in quality and cost allowing production companies to pass the savings onto their customers. Of course, some commercials will still cost up in the millions (usually due to having a big-name actor or celebrity), but something simple could still be done for under $5,000. The most important thing that has changed in the last couple of years is distribution. That is where the most significant savings come in. With social media platforms moving more into featuring videos, uploading and distributing promo videos to the masses is now free, for the most part.

Myth 2: Distribution is too expensive

It used to be and can still be, but companies now have more options. Before, companies could only show their products and services through traditional media. We are talking about TV, movie theaters, airplanes (with TVs), and that’s about it. Since this was the only way, the prices were set up by media companies, and it was expensive. Right now, anyone can upload any video to not only one but multiple social media outlets with massive audience reach and for free. However, more access means more content, so to stand out, one has to pay to be featured on these platforms. Overall, this method has passed by far the conventional media.

Myth 3: Only the rich can afford it

Money is a big influencer when creating a video or hiring a video production company, but you generally get what you pay for. A commercial that used to cost $20k could now be done for $5K and distribution that used to cost $5k a month could now be done for under $1k a month. Of course, the final cost will vary depending on the industry and the goals set for the marketing campaign, including the creation, production, and distribution of videos. As we always say to people, reach out to our production company, talk to multiple companies, and have a clear idea of what you want in the video and what you want to achieve with it. This will make it easier to set monetary goals, as well as audience reach goals.

If you’re looking to steer clear of these myths, reach out to Fusion Studios. As a leading video production company in Orlando, Florida, we offer photography services, brand video production, corporate videographer, TV and web commercials, event and festival videos, green screen videos, instructional videos, timelapse videos, motion graphic videos, music video/promos, real estate video tours and audio production. We serve clients across Orlando, Winter Park, Lake Buena Vista, Kissimmee, Lake Nona, Lake Mary, Windermere, Longwood, Altamonte Springs, Winter Garden, Clermont, Florida, and all of the USA.

Get in touch with us today!

For a complete list of our services, please click here. If you have any questions about Fusion Studios, we’d love to hear from you. For more information, please call us at (800) 997-5060 or email us at info@fusionbros.com.