3 Ideas for your Testimonial Videos
Here are three concepts for testimonial videos, along with filming tips and questions to ask:
1. Customer Success Story
Concept: Highlight a customer's journey from initial problem to successful outcome using your product or service.
Filming Tips:
- Location: Film at the customer’s place of business or home to provide context.
- B-Roll: Include shots of the customer using your product or interacting with their environment.
- Ensure good lighting, preferably natural light or softbox lighting to create a warm, inviting feel.
Questions to Ask:
1. Can you introduce yourself and your business?
2. What challenge were you facing before using our product/service?
3. How did our product/service help you overcome that challenge?
4. Can you share any specific results or improvements you've experienced?
5. What would you say to someone considering our product/service?
2. Before and After
Concept: Show the transformation a customer experienced, with a focus on the contrast between their situation before and after using your product/service.
Filming Tips:
- Split Screen: Use split-screen shots to visually compare the before and after states.
- Visual Evidence: Incorporate clear visual evidence of the transformation (e.g., Photos, charts, physical changes).
Questions to Ask:
1. What was your situation like before using our product/service?
2. What specific changes did you notice after using our product/service?
3. How has this transformation impacted your daily life/business?
4. Can you quantify the benefits or improvements you’ve seen?
5. What would you tell others about the difference our product/service made for you?
3. Customer Highlight
Concept: Focus on a loyal customer who is a strong advocate for your brand, showcasing their unique use case and enthusiasm.
Filming Tips:
- Customer’s Environment: Film in a location that is significant to the customer, such as their workplace or a location where they use your product.
- Dynamic Shots: Include dynamic shots of the customer interacting with your product, engaging in their daily activities, and talking to others.
- Personal Touch: Capture candid moments to add a personal touch to the testimonial.
Questions to Ask
1. What do you love most about our product/service?
2. How does our product/service fit into your daily routine or business operations?
3. Can you share a memorable experience you've had with our product/service?
4. Why did you choose our product/service over others in the market?
5. What has been the most significant benefit you've experienced?
These concepts and tips will help create engaging and persuasive testimonial videos that effectively showcase customer satisfaction and the benefits of your product or service.