Why video testimonials are Important for your company

If you have a company and you’re looking to add a promotional video or a corporate video to your website, testimonial videos might be the perfect choice to take your website or company to the next level. Yes, you can have highlight clips showcasing what services you provide or what clients can get out of working with you, but when you add an actual client talking about their experience working with you or your company this can make the decision-making easier for whoever is looking to hire you. When you include testimonials videos in your sales process, it will allow you to create some rapport when you are attracting more clients, and therefore being able to close more deals.

Imagine showing to potential clients the number of people that have been satisfied with the work that you have provided to them. Essential it is almost a visual resume of what happens at your company and what services you provide. Clients will feel more comfortable with spending their money with your company instead of the next guy.

Where do you get your testimonials? If you are doing an event, get your testimonials at the end of the event or during breaks. Now if your filming at your location, just invite customers to be part of the video so they can share their experiences with others, in some cases you may need to give them discounts(in future sales or services) or offer them gift cards because, in the end, you’re using their time anyway. During the event look for individuals that are engaging in the event. People that ask questions, interact well with others and show positive energy are all good candidates for your testimonials. Ask them questions. Ask them how was their experience at your event. If you’re shooting at your location you can plan out the questions and have three to four questions ready to ask your client. You can even send the questions to your client a day before the shoot day to help them understand and feel comfortable for their testimonial.

If you’re shooting at your location, you can plan out the questions and have three to four questions ready to ask your client. You can even send the questions to your client a couple of days before the shoot day to help them understand and feel comfortable for their testimonial.

Other companies have already gotten started on their testimonial, so whats keeping you on hold?